Osnabrück Public Utilities x Imagery

Imagery for a whole city: for Stadtwerke Osnabrück, the city’s utility company, we created a completely new visual language, with regular large-scale shoots for campaigns, the website and social media. Photo and video, social content and campaigns all come from one source. The result is a clean, consistent and trustworthy look for the region’s energy provider.

One example: for the energy campaigns, the key visual already existed as an AI-generated template. Light, background, models and framing had to match the master motif as exactly as possible, a perfect picture can take several hours.

For us, this is a special job: Osnabrück is our home. Working with and for Stadtwerke feels a little like giving something back to the city.