Project
For the 2025 UEFA Champions League final, Pepsi and 360 Media took the “Road to Munich” to the streets: pop-up stores in several German cities that brought the final atmosphere straight to the fans, with us right in the middle.
In Berlin, Cologne and Munich we accompanied fans, creators and football legends such as Florian Wirtz and Mark van Bommel. Many cities, changing locations, content in real time: with a mobile setup and well-rehearsed teams, fresh content for every platform was ready at every tour stop.
