The ICON League
x Live ContentA small-pitch football league founded by Toni Kroos and Elias Nerlich, with team captains from Franck Ribéry to rapper Luciano. For four seasons we’ve been there on every match day, delivering the content for all channels.
We produce all the content for The ICON League’s Instagram account: every reel and many partner pieces, for the stream and for social media, during the events and between match days. On top of that come photo and video productions for merch and fashion as well as dedicated partner campaigns.
Lots of action in many places at once, a tightly timed schedule and photos and videos that have to go out in real time, on match days in Germany, Austria and Switzerland.
A well-rehearsed team of five to eight people on every match day, up to twelve at the finals: with good planning and lots of creativity, we’re always in the right place at the right time and deliver dynamic content pieces that carry The ICON League’s presence on every platform. For partner pieces we’ve also been on the road in Italy.
Between lawnmower and captain’s interview: real-time content means being everywhere at once.
Four seasons, every match day, one look. The result is a huge library of archive content we keep coming back to, for example for highlight pieces that show new sponsors what the league is all about and why it’s an attractive partner.
From the first match day to the trophy: four seasons, captured in real time.
